![]() ![]() WDIV held a market wide casting call to find its new voice, and crowned a champion in their annual broadcast of the Ford Fireworks show. Ellis also led the effort to lean into the station’s history as the market leader in news coverage by bringing back its popular station musical branding campaign, Go 4 it. He created the station’s streaming channel Local4+ and led the effort to develop and launch several innovate programs including a significant increase in live coverage of breaking news and weather and live daily original programming, including hiring the market’s first-ever streaming news anchor. ![]() In 2023, he was named the #1 Top Local TV Leader by the Radio + Television Business Report.Įllis, known for his creativity and bold ideas, has led WDIV in launching several innovative projects to, as he often says, “put more Local in Local 4.” In 2021 WDIV introduced the station brand, Expect More, which serves as the guidepost to define the station’s commitment to serving the Detroit community. He has held the position since October 2021. Bob Ellis is the Vice President and General Manager of WDIV, the NBC affiliate television station in Detroit, Michigan. ![]()
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